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Investor DNA Assessment

Your money habits have a shape. Find out what yours is.

Fifty-six statements. Eight minutes. One of sixteen investor archetypes, based on the behavioural biases that quietly steer your decisions.

Start the assessmentFree · no sign-up · anonymous
The ProphetProphetThe GuardianGuardianThe InfluencerInfluencerThe MonarchMonarchThe Market SageMarket SageThe JudgeJudge

Four families, sixteen archetypes

Read the families →
CB · OB
The Prophet
The ProphetOB · CB
The Scholar
The ScholarAA · CB
The Inquisitor
The InquisitorBAL
The Market Sage
The Market SageAA · LA
The Guardian
The GuardianLA · AB
The Archivist
The ArchivistRB · AA
The Watchman
The WatchmanAA · AB
The Judge
The JudgeHM · RB
The Influencer
The InfluencerRB · HM
The Trendsetter
The TrendsetterHM · CB
The Disciple
The DiscipleHM · LA
The Herald
The HeraldOB · LA
The Monarch
The MonarchAB · CB
The Critic
The CriticRB · OB
The Jester
The JesterMOD
The Disciplinarian
The Disciplinarian

What is a behavioural bias?

A shortcut your brain takes when money is on the line. Useful most of the time, expensive some of the time. IDNA measures seven of them, eight statements each.

Read the primer
Confirmation biasLoss aversionAmbiguity aversionOverconfidence biasHerd mentality biasRecency biasAnchoring bias