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The Herald
Crowd family

The Herald

You search for what is working now, and follow proven success rather than speculation.

Core biasesHerd mentality · Loss aversion
Anti-biasesOverconfidence · Confirmation
In depth

The Herald constantly searches for what is working now. They believe recent winners often continue winning and are comfortable adjusting their portfolio as leadership changes. Unlike The Trendsetter, who focuses on identifying emerging momentum, The Herald focuses on following proven success. They are practical rather than visionary, preferring evidence of performance over speculation.

In everyday life, The Herald is energetic, optimistic, and action-oriented. They enjoy measurable progress, visible achievements, and adapting quickly to changing circumstances. They often seek feedback before making important decisions and appreciate environments where performance is rewarded.

Typical bias signature
Herd mentality
Core
Loss aversion
Core
Ambiguity aversion
Recency
Anchoring
Confirmation
Anti-bias
Overconfidence
Anti-bias
StrengthsPracticality. Evidence of performance. Quick adaptation.
Blind spotsArriving after the result, and leaving before the recovery.
Nearby typesThe Influencer
Closest typeThe Influencer
The Prophet
Furthest typeThe Prophet
Investor who scored similarlyBill MillerIllustrative only, assigned from public statements.
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