IDNATake the test
Family 03 of 04 · “What are others doing?

Crowd

They look to other people for signals about what to buy, sell or avoid. Largely influenced by herd mentality and recency bias. Their openness lets them spot emerging opportunities early, and also makes them change strategy too often.

What separates them
TypeCore biasesAnti-biases
The InfluencerHerd mentality · RecencyConfirmation · Ambiguity aversion
The TrendsetterRecency · Herd mentalityAmbiguity aversion · Loss aversion
The DiscipleHerd mentality · ConfirmationOverconfidence · Recency
The HeraldHerd mentality · Loss aversionOverconfidence · Confirmation